SMARTfx is entering its most exciting chapter yet. After years of innovation, research and feedback from consumers, we’ve created a beverage designed for today’s health-conscious lifestyles: multi-functional benefits, premium natural ingredients and a taste people love. SMARTfx is more than a drink, it’s Smart Sipping for vital minds and active times.

Our vision is bold, yet simple: to make Smart Sipping a daily ritual for millions. Backed by science and powered by nature, SMARTfx combines real fruit juice, botanicals, super seeds and zero added sugar to support hydration, focus, digestion and overall wellness, all in one drink. This is the future of beverages: drinks that do more, taste better and help people live better every day.

What was once a passion became a purpose when our founder began fighting a critical illness, a daily reminder that better health should be within everyone’s reach. That’s why SMARTfx is more than refreshment; it’s a daily health fix backed by science, powered by nature and crafted by a family that cares.

Now, as we relaunch in 2025, SMARTfx is poised to lead the multi-functional wellness drink category in North America, standing apart from single-benefit competitors by delivering real benefits in every sip.

To achieve this, our growth strategy is clear:

• Expand Distribution: Strengthen our Canadian retail presence while strategically entering international markets through grocery, wellness and e-commerce channels.
• Extend Product Lines: Introduce new flavors, functional innovations, and convenient formats for on-the-go lifestyles.
• Build Strategic Partnerships: Collaborate with health and nutrition leaders, fitness influencers, and wellness communities to reinforce trust and credibility.
• Lead Category Awareness & Education: Champion the multi-functional beverage movement through consumer education, transparent labeling, and science-backed communication to help people make healthier choices. 

As part of this strategy, we are working with Niagara College on a strategic consumer research initiative focussed on market insights and positioning to further strengthen engagement and maximize reach.

Backed by nearly three decades of experience, rigorous research and development and a family driven mission rooted in health, SMARTfx is ready to set a new standard in the wellness beverage industry. Our goal is to make SMARTfx the go to choice for those who want more from their beverages; better health, better taste and a smarter way to live well at a reasonable price. 

Join us on the smarter way to sip.