Our Beginning

SMARTfx first made its mark in 1996, pioneering innovation in the natural refreshment category. From the beginning, SMARTfx has been more than a beverage, it’s been a refreshing idea ahead of its time. Our first drink: Original, quickly earned a loyal following across Canada for its clean taste, natural ingredients, and premium quality. By 2003, we introduced H2O, an oxygenated distilled water that reinforced our reputation as an innovator in healthy hydration. The SMARTfx brand has always represented something different: unconventional, high-quality products with a delicious, revitalizing experience. 

The Evolution

In 2010, our family acquired the distribution rights to SMARTfx with a clear vision to reimagine what a ‘better for you’ beverage could be for vital minds and active times. Over the years, SMARTfx earned recognition from consumers, media and the beverage industry as a smart alternative for active, health-focused lifestyles. Our original products, bold flavors and thoughtful distribution strategy helped build a strong foundation for long-term growth, while our commitment to clean-label innovation positioned us as an advocate for Canadian made natural products. 

In 2015, we launched the next generation of SMARTfx Health and Wellness Drinks. While consumer health trends were still emerging, we brought our products directly to people, where they worked, played and lived. Their feedback was clear: people loved the functional benefits but wanted an even better taste. We listened. Extensive consumer research with health-conscious individuals, athletes, students, seniors, families, and professionals became our guide.

The Transformation

We responded by reformulating with premium, science-backed ingredients to create a beverage that delivers more: better taste and better health benefits. From day one, SMARTfx has followed a clean label approach, using reverse osmosis water, with one serving of real fruit, a 30% real fruit juice blend, and functional botanicals with no artificial flavours, colors, preservatives and NO added sugars. 

Our research and development team led by food scientist, Shanti Ghosh, supported by a team of specialists including: physicians, a food technologist, a water scientist, a toxicologist, a dietician and a nutritionist. All experts in their fields worked tirelessly to make SMARTfx the ultimate wellness drink. 

During the pandemic, we doubled down on research and development through a partnership with Niagara College’s Food & Beverage Innovation Centre, supported by an NSERC (Natural Sciences and Engineering Research Council of Canada) research grant to further refine taste, functionality and consumer appeal. The research team at Niagara College was impressed with our vision, health focus and progress.

Today and Beyond

Now, after nearly three decades of evolution and listening to consumer feedback, SMARTfx is relaunching with its most exciting transformation yet: a multi-functional wellness beverage designed for modern lifestyles. Each can delivers hydration, focus, digestive support and nutrient benefits, powered by real fruit juice, botanicals, super seeds and zero added sugar, all in a clean, refreshing and delicious taste you’ll love.

What was once a passion became a purpose when our founder began fighting a critical illness, a daily reminder that better health should be within everyone’s reach. That’s why SMARTfx is more than refreshment; it’s Smart Sipping, a daily health fix backed by science, powered by nature and crafted by a family that cares.

SMARTfx supports your whole self. While other drinks do one thing, SMARTfx does more and does it smarter.

Join us on the smarter way to sip.